I love that my company emphasizes the importance of knowing your “why” as you set out on your journey as a small business owner. One of the pioneers in the “why” phenomenon is Simon Sinek who has an online Why Discovery Course that can help you articulate your unique Why statement. Washington Redskins quarterback, Robert Griffin III, has also discussed on Twitter and in interviews why knowing your why is important.
You why is your purpose, cause, or belief that inspires you to do what you do. Here is mine!